The New Zealand Rugby Union has tried to soften Graham Henry's image by encouraging the former headmaster to be less "principally". Dylan Cleaver writes in the New Zealand Herald.
"The revelation is included in a 12-part series starting next week on nzherald.co.nz, The State of Rugby in New Zealand, an investigation of the issues facing the sport a year out from the World Cup.
"In a piece about the All Black coaching panel, NZRU chief executive Steve Tew tells of how it can be difficult to explain to the All Black coach that he is sometimes perceived as taciturn.
"Graham Henry gets nothing but positive interaction with New Zealanders," Tew said. "So when we're talking to him about perhaps his image and how we would like him to not be so principally and grumpy, at times he doesn't get it because when he talks to people they are very positive."