Josh Rakic investigates some worrying financial implications for the Wallabies in The Sun Herald.
"Amid a sports administrator's nightmare scenario of plummeting television ratings, poor attendance figures, a demise in public interest and a struggling national team, the Australian Rugby Union is also believed to be battling to retain its $6 million-a-year sponsorship with Bundaberg Rum.
"Over the past two seasons the Robbie Deans-coached Wallabies have recorded a disappointing 56.5 per cent win ratio, and it is having an impact on the corporate world's ability to support sports teams. The Sun-Herald understands Ford and Vodafone - neither of which returned calls - have already declared their intent to cease their sponsorships of the Wallabies.
"While Bundaberg Rum marketing manager Andrew Hewson was reluctant to speak with The Sun-Herald, he sent a press statement issued by his media department. This refused to confirm the brand's commitment to the ARU beyond 2010, following the conclusion of its current five-year deal."
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