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« Tweet Treats - Volume V | | Tweet Treats - Volume VI » February 8, 2010 Posted on 02/08/2010 The greatest advert for the game?
The opening Six Nations action may not have been the greatest advert for the game but the BBC Sport trailer for this year's Championship surely was - for those that may have missed it, it featured Morgan Freeman reading William Ernest Henley's Invictus poem over a montage of action - stirring stuff. Click here to check it out. The promo obviously ties into the recent release of the new Clint Eastwood film based around Nelson Mandela's first term as President of South Africa and specifically the role the 1995 Rugby World Cup played in the country's recent history. If we gloss over the worrying commercial aspect of this creative element we can applaud the license-fee funded BBC for raising the bar for this sort of thing. The use of the Oscars-magnet that is Freeman easily trumps Sky Sport's Heineken Cup promo from a couple of seasons ago in which the equally accomplished if not so crowd-pleasing thespian Stephen Berkoff recited the powerful 'play as a team or die as individuals' speech originally delivered by Al Pacino in the film Any Given Sunday. Click here to check it out. Now, if Sky Sports managed to secure the services of Pacino himself... Comments
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